Can you describe your company culture?
Daily happenings play an important role in a company’s success or failure and have a direct connection with the company’s culture.
Leaders face a harsh reality that today’s generation is not tied to the workplace as decades ago. They enter a workforce. Work environment matters to them. Leaders need to focus more on office culture and work-life balance in order to retain talent.
What is Company Culture?
We can define company culture as values, ethics and behavior and beliefs shared by the members of an organization. An organization doesn’t totally depend on culture but to some extent, it decides how the company does over time. Culture depends closely on how employees and leaders live out higher-level concepts such company values, transparency, communication, and engagement in their everyday work. In the end, these actions characterize into how an organization defines itself.
Company culture largely depends on an organization’s leadership and vision. An employee’s perception of what’s the company’s vision and mission, and how leadership represents those values, describe the positive or negative culture in an organization.
Is company culture really that important?
Could a company survive without culture? Whether you want it or not, culture develops by itself. It can be either positive or negative.
The culture determines how employees express where they work, how they understand the business, and how they see themselves as part of the organization. Culture is also a driver of decisions, actions, and eventually the overall presentation of the organization and success and failure of any company.
Here are few pointers that show why culture matters:
Employee retention– When we talk about retaining talent, culture matters. A positive culture fit proves to be the best source to keep your employees stick to your organization. Right talent doesn’t always walk behind salary but also a culture that gives freedom to maintain their work-life balance.
Motivation – Motivation is another factor in company culture. An employee feels motivated if he gets recognition and motivation for whatever good he does. This recognition and motivation culture help people feel that their work is being noticed and their hard work will never be overlooked. And thus, they work with more dedication towards the organization.
Company Image – Company image can be better known by the stakeholders and investors. Employees and potential hires are impacted by their feedback too. Positive company culture will help to get positive feedback from the stakeholders that will help best talents to stay back in a company or potential hires to join the company. Or else, they will back out and others will have to suffer for the same.
Attracting Talent – Employees are not just looking for a job, they are looking for a place where collaboration and knowledge sharing is fostered. They’re looking for employers who are concerned about the impact they have on customers, society and the environment. Providing business services and products that have a meaningful impact on customers and on society is the best place to attract top talents.
As a result, more and more companies are offering their employees paid leave to work for the charity of their choice.
Now you have an idea what organizational culture is and why is it so important.